According to the Washington Street Journal, “green” company Dell is, at best, doing a bit of green washing, what with their declarations of being the first carbon neutral computer company. The truth is, Dell’s not very green at all. In fact, Dell hasn’t take considerable strides in environmental sustainability at all, and though they’re purchasing environmental credits, what they should be doing is overhauling how their products are made and distributed, and how their buildings are powered.
Again, it’s great that some thought has been put into a cleaner environment by Dell, but considering Dell’s size and profit margin, there’s no reason consumers shouldn’t expect much, much more.
As we noted in the past, computers are inherently not green, but that’s in great part because of industry-made decisions, not because they couldn’t be wholly cleaner to produce. And really, it’s a shame that the media often paints companies like Apple and Dell as greening their practices, when what we’re seeing are baby steps at best. That slow start should certainly be expected, but it’s time to pick up some steam, and low-power LCDs are not the only course to be taken.
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